The Science of Book Trailers

It may come as a shock to people who read only the web (like me, mostly), but serious efforts are still being made to get people to read paper books. I’m sure you have heard of this but rather than tittering at the old man and his silly antiquated notions please take a moment to realize that this medium is not exactly dying; it is transforming.

Book trailers are one of the more interesting canaries in this coalmine. The Night of the Living Trekkies book the Rebel Bookseller

and Seven Databases in Seven Weeks all have book trailers. I rather like to think they come with any book purchased on a tablet and play while you settle into your easy chair with popcorn and a Coke. And Jujubees.